You have ads on and you get quite a bit of traffic to your site but no one is buying anything. This is the frustration of many novice dropshippers. Why do the visitors drop out without buying anything? Several answers are possible for this. Today we will discuss what you can do about web design to increase your conversion!
1. The website looks unreliable
If a website has too many bells and whistles, people are inclined to give up. Less is more! What also helps is to look at the largest Dutch online stores such as Bol.com, Zalando and CoolBlue. These are all well-arranged webshops. By using similar colors to those of Bol, for example, you also win the trust of the customer. The customer has visited Bol before and trusts the site. Then, if the customer is shopping on your site, it is much more likely that the customer trusts it because it is similar.
2. Shipping costs too high
If you charge too high shipping costs, people will be inclined to give up. Especially if the shipping costs are not listed on the site. What you can do better is calculate the shipping costs in the product price. Then you offer free shipping above an amount of X. People are more likely to order something if they have little or no shipping costs.
3. The website is too slow
We are all less patient, so if a site takes longer than 3-4 seconds to load, we tend to drop out. A fast site is something that many people overlook, but which is really super important! Because you can do, for example, shrink photos to make your website faster.
4. The customer must create an account
You want to order something quickly, but you first have to fill in all kinds of fields with information. Much more than relevant to actually ordering. Because of this you no longer feel like filling in all this and so you stop. This is a shame, rather offer "checkout as a guest" and you will see that your conversion increases significantly!
5. The navigation through your webshop is not logical
If the layout of your online store doesn't make sense, people get confused. This is certainly one reason why people leave your online store. If they can't quickly find what they came for, they will drop out. So make sure that everything is easy to find and that your webshop is clear.
6. Payment Methods
Do you offer enough payment methods? In the Netherlands almost everyone uses iDeal. If you offer iDeal, you are generally in the right place. But also offers PayPal and credit card payments, for example. You don't want to miss a single customer!
7. No data
Place your business details visible in the footer. This is also required by law. But this gives visitors more confidence in the web store. It also helps to write a bit about the company to give even more confidence.
8. The product page
The product page is really the magic spot. A clear and convincing product description ensures that people make a purchase. Be transparent about, for example, delivery time and the like.
9. Social proof
Social proof actually stands for giving trust through reviews or experiences of other people. A good example of this is Influencer Marketing. You can use social proof on your webshop by posting reviews from customers. If consumers read positive reviews from other consumers, this can really remove the barrier to ordering online. Are you not using social proof? Then it may just be that your visitors order from your competitor who does use social proof.
We ensure that a large part of the above is good for our customers. Do you want to know more about how we can help you? Then take a look at our dropshipping packages.