You cannot do without conversions as an online entrepreneur. Conversions provide data, revenue and (if all goes well) profit. But how do you increase the conversion rate on your website? How can you optimize your conversion rate and what are absolute conversion killers? You can read it in our blog.
Map your customer journey
Mapping the customer journey ensures that you get to know your target group better. The customer journey is the customer journey from the moment a (potential) customer discovers a need for a product (unconsciously) to the moment that he or she has the product at home. The aftercare towards your customer is also an important part of the journey, to stimulate repeat purchases.
By mapping this customer journey you know exactly how the customer gets to your product, which steps he or she has to go through to find, purchase and ultimately use the product.
Map out the pain points within this customer journey. Is your website easy to find? Are your online ads relevant and do you have a lot of traffic, but little sales? If so, see where the pain points are on your website or landing page. Where do people drop off? Are your products difficult to find on your webshop? Or do many people give up in the shopping cart? Here are some tips.
#1 Testing. To test. To test.
As an online entrepreneur, you gain insights into the behavior of your website visitor through testing. For example, test different (subtle) pop-ups on your website. Test the navigation between categories on your website. Test within email marketing and advertising. Test with different offers on your homepage. To test. To test. To test. Always test at least two variations to clearly see the difference in behavior and response to your test.
#2 Provide an effective search function on your webshop.
An absolute conversion killer is not being able to find the products the customer is looking for. So always make sure that the search function on your webshop is effective and that this search function helps your customer further during the search for a product.
#3 Communicate clearly about your delivery times and shipping costs.
Delivery times and shipping costs are very important to today's consumer. Test different variants to indicate shipping costs. How high is my conversion rate if I implement free shipping, compared to my conversion rate if I do charge shipping? These kinds of insights and tests can be very interesting for online entrepreneurs.
#4 Personalize your communication
Use behavioral data on your website (for example through the Facebook Pixel) to personalize your communication. Use retargeting and advertise with a message that is relevant to the page (think of a product or category) they viewed on your website. By responding to the interests and behavior of your website visitor, you can increase your conversion rate.
Has your customer entered all his details, but in the end did not purchase anything? For example, try reaching them by means of an automatic email with a one-time offer, to still complete their initial purchase.
#5 Win the trust of your (potential) customers.
There are many factors that influence the trust that (potential) customers have in your webshop. Think of a professional appearance on your website, sharp photos, error-free texts, customer service with extended opening hours, naming the unique advantage of your product and implementing a wide choice of secure payment methods. Get this all in order to gain your potential customer's trust.
Do you have questions or are you looking for help starting your online business? Feel free to contact us via firstname.lastname@example.org . We are happy to help you!