In recent years, the turnover of online stores has increased enormously. Many people and companies see their chance to start a webshop, which means that webshops experience more and more competition. It is therefore important that you stand out as a webshop, that you distinguish yourself from the competition. In this blog you will read three practical tips to distinguish your own webshop from the competition.
Create a brand experience
Create a unique 'look & feel' on your website. Make sure that your website is logically laid out, that the colors and the design match what you sell. Consumers should be able to easily find their way around your website. Your potential customer must be able to count on you being an expert in the market you are in. Make sure that the USPs of your webshop are always visible to the visitor, so that they know what to expect and why they should buy something from you.
In addition to a professional website, the content you use is extremely important, both in gaining the trust of your customer and in creating your own brand. Good quality content also helps to rank your website higher in Google. Professional product images, product descriptions and advertising materials are essential. So spend time on that and handle it carefully.
Tell what makes you unique
Many (starting) webshops use USPs (unique selling points), without an idea behind it. 'It looks good on your website' and 'it creates trust' are arguments that you often hear. That is true in a certain sense, but are these USPs because they have to, or because they really do? Unique Selling Points to be?
Work on your USPs, ensure that you can deliver on your promise to the customer and see if it is possible to distinguish your USPs from the competition. For example, think of your customer service. How can you distinguish these from those of the competitors? Coolblue has grown with it.
Apart from the USPs that you have as a webshop or as a company, it is also important to name the advantages of the products you sell. Mention attractive factors such as durability, sturdiness, warranty, the return policy, et cetera.
Some examples of powerful USPs? Check them out below.
- “You get fresh, hot pizza delivered to your door in 30 minutes or less or it's free.” – Domino's Pizza
- “Find a lower price and we'll match it.” – Bestbuy.com
- “World's strongest coffee” – Wish Coffee
The costumer is king (!)
Do everything you can to keep your customer happy. Your customer is king, really. Dissatisfied customers lead to bad reviews, many returns, annoying comments on advertisements and a bad image. On the other hand, satisfied customers provide word of mouth and good reviews (which are more important than you think).
In addition to the good image that you create by having satisfied customers, there is a good chance that they will make a subsequent purchase from your webshop. You increase the value of the customer, with minimal effort. A fixed customer base has enormous value: it costs you no (or less) advertising budget, the customers know what to expect from you and you can, for example, reward loyalty.
In addition, these customers provide insights about your target group. You can use this data to respond to the possible wishes and needs of your new (potential) customers. Therefore, talk to customers, know what they want and fulfill what they ask. This can help you to grow further.