Waarom e-mailmarketing essentieel is voor jouw webshop in 2023

Why email marketing is essential for your webshop in 2023

Email marketing is an effective way to stay in touch with your customers and inform them of news, offers and other important information.

With email marketing you bind your customers to your brand, make them come back more often and you can be relevant. Read all about email marketing in our blog.

Benefits of Email Marketing

There are a number of key benefits of email marketing including:

  1. It is cost-effective : Compared to other marketing channels, email marketing is relatively inexpensive. You don't have expensive printing costs or shipping costs and you can send emails to as many people as you want at no extra cost.

  2. It's easy to measure: With email marketing you can easily measure the results of your campaigns, for example by looking at open and click rates. This can help improve your future campaigns.

  3. It's targeted : Email marketing allows you to send targeted emails to specific segments of your audience based on their interests and behavior. This can help increase the relevance of your emails and increase the chances of conversion.

  4. It's flexible : Email marketing makes it easy to make adjustments to your campaigns and tailor messages to the needs of your target audience.

  5. It saves time : Email automation allows you to create email campaigns tailored to specific customer actions, which can help save time and ensure customers get the right message at the right time.

The best email marketing program

In our opinion, Klaviyo is the very best email marketing platform out there today. It seems we're not alone, as Shopify is even investing $100 million in the platform.

What is Klaviyo?

Klaviyo is a cloud-based email marketing platform that helps businesses send targeted emails to their customers based on their behavior and interests.

The platform offers a number of advanced automation tools that allow you to create email campaigns tailored to specific customer actions. In addition, Klaviyo provides insight into how customers interact with your website, what they buy and how often they come back, which can help you create targeted marketing strategies.

Klaviyo integrates easily with other marketing tools, such as Google Analytics and Facebook Ads, and also offers an advanced A/B testing feature to experiment with different topics, images and texts to see what works best in reaching your target audience.

The platform is user-friendly and offers plenty of resources and tools to help users get the most out of their email marketing.

Klaviyo has more than 50,000 customers, offers a complete knowledge base about online marketing and the use of Klaviyo, and uses graduated pricing. The more customers you get, the more you pay. That makes it possible to let Klaviyo grow along with your company.

The 5 best features of Klaviyo

You can do a lot with Klaviyo. We have listed the 5 best features of Klaviyo for you.

  1. Email Marketing : Klaviyo offers extensive email marketing features, including composing professional emails using a visual editor, segmenting your email list based on customer data and interactions, and deploying automated email campaigns .

  2. SMS marketing : Klaviyo also offers SMS marketing features, which allow you to send short text messages to your customers informing them about offers, reminders and other important updates.

  3. Social Media Integration : Klaviyo integrates with popular social media platforms such as Facebook and Instagram, allowing you to augment your social media strategy with targeted ads and automated posts.

  4. Advanced segmentation : Klaviyo offers advanced segmentation options to ensure you reach the right people with the right message. For example, you can create segments based on customer behavior, demographics, and purchase history.

  5. Integrated Analytics : Klaviyo offers comprehensive analytics and reporting tools to help you understand how your marketing efforts are performing and how you can improve them. For example, you can track the return on investment of your email campaigns, analyze the customer value pattern, and view shopping cart churn.

Our advice

Our advice is to start email marketing yesterday rather than today. Third-party data is becoming less and less accessible to webshops, so your own data (first-party) is becoming more important by the day.

Install Klaviyo for free on your webshop to get started right away. A must-do for every starting dropshipper and webshop owner.

Start your webshop with Dutch suppliers

Are you not that far yet, but would you like some more information about how you can dropship with Dutch suppliers? Webwinkelsucces.nl clearly explains what it takes to start a webshop with Dutch suppliers.

They have the step-by-step plan for you, and we have a tight link with Dutch suppliers for your webshop. What else do you want? 😉

Back to blog