Why email marketing is essential for your shop in 2023

Why email marketing is essential for your shop in 2023

Email marketing is an effective way to stay in touch with your customers and keep them updated on news, offers and other important information.

With email marketing, you will tie your customers to your brand, keep them coming back more often and you can be relevant. Read all about email marketing in our blog.

Benefits of email marketing

There are a number of key benefits of email marketing including:

  1. It's cost-effective: Compared to other marketing channels, e-mail marketing is relatively inexpensive. You don't have expensive printing or postage costs, and you can send emails to as many people as you want at no extra cost.

  2. It's easy to measure: Email marketing makes it easy to measure the results of your campaigns, such as by looking at open and click rates. This can help improve your future campaigns.

  3. It's targeted: Email marketing allows you to send targeted emails to specific segments of your target audience based on their interests and behaviors. This can help increase the relevance of your emails and increase the likelihood of conversion.

  4. It's flexible: With email marketing, you can easily make adjustments to your campaigns and tailor messages to the needs of your target audience.

  5. It's time-saving: With email automation, you can create email campaigns tailored to specific customer actions, which can help save time and ensure that customers receive the right message at the right time.

The best program for email marketing

In our opinion, Klaviyo is the very best email marketing platform out there today. It seems we are not the only ones, considering Shopify is even investing $100 million in the platform.

What is Klaviyo?

Klaviyo is a cloud-based email marketing platform that helps companies send targeted emails to their customers based on their behavior and interests.

The platform offers a number of advanced automation tools that allow you to create email campaigns tailored to specific customer actions. In addition, Klaviyo provides insight into how customers interact with your website, what they buy and how often they return, which can help create targeted marketing strategies.

Klaviyo easily integrates with other marketing tools, such as Google Analytics and Facebook Ads, and also offers an advanced A/B testing feature to experiment with different topics, images and text to see what works best in reaching your target audience.

The platform is user-friendly and offers numerous resources and tools to help users get the most out of their email marketing.

Klaviyo has more than 50,000 customers, offers a complete knowledge base about online marketing and using Klaviyo, and uses tiered pricing. The more customers you get, the more you pay. That makes it possible for Klaviyo to grow with your business.


The 5 best features of Klaviyo

With Klaviyo, you can do a lot. We have listed the 5 best features of Klaviyo for you.

  1. Email marketing: Klaviyo offers comprehensive email marketing features, including creating professional emails using a visual editor, segmenting your email list based on customer data and interactions, and deploying automated email campaigns.

  2. SMS marketing: Klaviyo also offers SMS marketing features, which allow you to send short text messages to your customers to inform them of offers, reminders and other important updates.

  3. Social media integration: Klaviyo integrates with popular social media platforms such as Facebook and Instagram, allowing you to expand your social media strategy with targeted ads and automated posts.

  4. Advanced Segmentation: Klaviyo offers advanced segmentation options to ensure you reach the right people with the right message. For example, you can create segments based on customer behavior, demographics and purchase history.

  5. Integrated analytics: Klaviyo offers comprehensive analytics and reporting tools to help you understand how your marketing efforts are performing and how to improve them. For example, you can track the return on investment of your email campaigns, analyze customer value patterns and view shopping cart progress.

Our advice

Our advice is to start email marketing yesterday rather than today. Third-party data is becoming less and less accessible to web shops, so your own data (first-party) is becoming more important by the day.

Install Klaviyo for free on your webshop to get started right away. A must-do for every starting dropshipper and web shop owner.

Start your webshop with European suppliers

Are you not quite there yet, but want some more information on how to dropship with European suppliers? Webwinkelsucces.nl clearly explains what it takes to start a webshop with European suppliers.

They have the roadmap for you, and we have a tight link with European suppliers for your webshop. What more could you ask for ūüėČ

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